NF raps with raw grit and emotional authenticity, born of a lifetime of taking hits and getting back up again. He’s earned 39 RIAA certifications,14 Platinum plaques, and 5 multi-Platinum honors. This success stems from genuine fan-fueled momentum — connecting directly with fans in an authentic way.

His intimate yet propulsive tracks received two consecutive No. 1 albums on the Billboard 200 with Perception and The Search. Often silent on self-promotion and social media, NF’s massive achievements come straight from his music and lyrics resonating with fans. As Forbes noted, “NF’s success speaks to what can be done these days outside of the traditional system, proving that with his strong fan base and his incredible drive, the success of NF is a true testament to his status as a talent in the hip hop world.”

Nate Feuerstein came of age in Michigan, using music as both escape and expression, a way to channel his pain. Through the years, he’s demonstrated the power of vulnerability on hits like “Let You Down” and “The Search.” In 2015, he signed with Capitol Records; thus setting the stage to climb to rap dominance beginning with his album, Mansion followed by Therapy Session in 2016 and Perception in 2017, which debuted at No. 1 and eventually went 2x Platinum. In 2019, he dropped The Search, which also hit No. 1 and went Platinum. His 2021 project CLOUDS (THE MIXTAPE), an inward-looking mixtape, again connected deeply with listeners, debuting within the top three on Billboard's Top 200 Albums Chart and Top R&B/Hip Hop Albums Chart.