Signed in her mid-teens to major label SONY/ATV, Finnish pop star Alma’s career has been nothing short of virtuosic. “I never understood I could be an artist when I was younger. We came from a weird family in the poorest part of our city, and I just thought being an artist was just for ‘other’ rich people”. But her abundant vocal range that contains a wealth and variety of emotion; her image which is singular and subversive, and her steely rebellion from the expectations of a young Finnish girl made it clear to see to everyone else.